Edge Clothing is not so much known for using quick brick solutions as it is for funky clothing labels and original style. Their latest store fit-out, at Westfields Plenty Valley Shopping Centre in South Morang, is no exception.
It’s only natural customers seek out products, places and experiences that feel unique. Predictable uniformity is out. More natural materials are in. Having a tactile and engaging interior has become a key strategy for retailers. Using a quick brick solution delivers that tactile touch.
Completed in mid-September, Edge’s revitalised store successfully brings together a multitude of finishes to deliver a distinctly trendy vibe. Surrounded by light-coloured timbers and smooth black metal, the cool white textured finish of DuraBric’s tumbled fake brick panels creates a space that pleases the senses. The customer is surrounded by materials and textures that invite touch.
With a chain of stores spread out across Australasia, Edge understands the cost of a closed store. Success in the retail business means staying fresh, being nimble and, most importantly, open.
That’s why, to reproduce the textured tumbled brick facade when retrofitting the store, they went with DurBric’s quick brick solution Dura Tumbled brick panels.
Traditional brickwork takes time, making it costly. Using DuraBric’s fast to install fake brick panels can keep the downtime to a minimum. In this case, the store was only out of action for approximately two weeks. Plenty of time to finish the whole refit.
Fitout specialist, Premier Construction and retailer Edge Clothing knew they could rely on DuraBric to speed up the project and deliver an authentic tactile experience. How? The simple installation process ensures a great final product. And, their long-standing relationship with DuraBric suggests there will be more great fit-outs to celebrate in the future.